(Ask me another time about my concerns with the amount of trust consumers place in the institution of business. It may also help sway government policy towards equality as businesses like Netflix put pressure on individual states because of anti-LGBTQ laws. This is the second anniversary of one of the worst mass shootings ever in our country, and it was targeted at the LGBTQ community.
![gay pride memes gay pride isnt about gay pride memes gay pride isnt about](https://sm.mashable.com/mashable_in/feature/t/the-best-s/the-best-straight-pride-memes-for-when-you-want-to-dunk-on-b_5664.jpg)
So, to get this point out of the way because it has to be said:Ĭorporate backing and public support for this community is something that should be appreciated for its intentions and as an alternative to a darker time in our not-so-distant past. Any of us would gladly take the current onslaught of rainbows over the senseless anti-gay cultural norms and legal realities this community has endured through US history and around the world. On one hand, this is thrilling – it indicates a wonderful cultural shift towards equality. This year in my hometown of Boston, over 400 groups were registered to march in the city’s largest pride parade in 49 years.
![gay pride memes gay pride isnt about gay pride memes gay pride isnt about](https://ih1.redbubble.net/image.2217027425.0929/sss,small,product,750x1000.jpg)
This year, plenty of major corporations are rainbow-washing in an attempt to connect with consumers to earn their affection, preference, and trust. Organizations seek to align with where the future is going, where the groundswell is, and more importantly, where the conversations are happening. Particularly, gay and lesbian individuals (71%), bisexual people (54%), millennials (32%), and high-income earners (34%) all said they’re likely to spend money with LGBTQ+-friendly businesses. Public support for LGBTQ rights is at an all-time high after decades of activism, most recently marked by the US Supreme Court ruling that same-sex couples have a constitutional right to marry in 2015.Ģ4% of US internet users are more likely to do business with companies known to be LGBTQ+-friendly. Having a group of employees and allies marching in their local pride paradeĪnd in 2019 there is more than ever. Hanging rainbow banners and flags in retail locations and offices Using models this month in ads who represent gender and orientation diversity Highlighting LGBTQ team members in branded content this month
![gay pride memes gay pride isnt about gay pride memes gay pride isnt about](https://i20.photobucket.com/albums/b217/strangething/ponies/plot/gilda-dash.png)
Around the world, brands are signaling their support for the LGBTQ rights movement in their marketing, aiming to drive sales, awareness, social impressions, earned media, and employee acquisition/retention.Ĭhanging their logos to a temporarily rainbow version on social media You’ve undoubtedly noticed some extra rainbows this month. Now, during pride month 2019, cities around the world are celebrating their support for the LGBTQ community with parades, marches, parties, and festivals, all marking the 50th anniversary of the Stonewall Riots.Īnd that means we are neck-deep in pride marketing. For decades, environmental concerns has led to green-washing in an attempt to fix public image issues. Women’s rights have given rise to femvertising and faux-feminism. This is the age of woke-washing and virtue-hustling.īreast Cancer has been pink-washed. Every week(ish) I send out new ideas, writings, and interesting links on marketing, business, and life.